You've got their attention. They've come to visit you at the trade show or even better invited you to their office for the big "dog and pony show." You're in the spotlight - this is your chance. Do you have a presentation that is going to help sell your product or service and further impress your customer? Does it provide you flexibility to move around based on the needs of that particular customer and their areas of interest or are you stuck with that 123 slide PowerPoint presentation that draws gasps when you first fire it up?

When it comes to presentations, people not only want to be educated, they want to be entertained. You have their attention, now you need to hold it. Make sure that the visual aids you are using are more than just bullet points and blocks or you may just buy your sale back! The appeal of your presentation will directly translate to your audience's appeal to your product or service. Make it count - make it professional - and make it something that works for you.